Unfortunately, greater volume doesn't always mean success. Based on my company's more than 1,000 Meta Ad Account connections, ...

There’s also John Lewis’s nostalgic work featuring a century-spanning store window and One NZ’s dramatic ad following Jade’s ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

The content of a viral campaign and an ad campaign are different, but both are generally targeting the same audiences, and ...

YouTube is introducing pause screen ads after successful testing. The ads have been well-received by advertisers.

Many campaigns among this week’s Top 5 followed that rule, with impressive craft that helped their single-minded approaches ...

ITV is to launch two new TV ads which have been created using Generative AI.

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI.

This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds ...

New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad ...

ITV viewers will see two new-to-TV brands take launch advertising campaigns using commercials crated through the use of GenAI ...