Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

Sasha Luccioni, a prominent researcher recognised by Time magazine as one of the top 100 influential figures in AI, has ...

Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its ...

Parents also have mixed feelings on the effects of AI, per the report. Over a quarter (26%) say AI will have a positive ...

Researcher Sasha Luccioni says there is a need to raise awareness of the environmental impact of artificial intelligence.

These once-sizable artificial intelligence (AI) holdings for Google parent Alphabet have been paired down big-time over the ...

While functional AI takes action, analytic AI provides recommendations and insights by scanning immense datasets to recognize ...

Generative AI models use 30 times more energy than traditional search engines, according to researcher Sasha Luccioni, who is ...

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize ...

Wired magazine’s Kevin Kelly quizzed Google’s Larry Page about why his search engine was free, reports philosopher Yuval Noah ...

People can make good use of the option --' About this image' -- as it offers context about the images they see online and is ...